How Mortgage Brokers Gain an Edge with Social Distancing
As COVID-19 continues to evolve and change, more people are canceling their travel plans and companies are scrambling to adjust to the impacts on the marketplace. Some companies have implemented work-from-home policies while others have stopped operations altogether. While independent mortgage brokers could always work where they want, they are among the millions around the world who’ve shifted to a total work-from-home culture.
Here are some guidelines that mortgage brokers can use to gain an edge from afar – with partners, past clients, and potential borrowers during the coronavirus uncertainty.
Communication is Still Key
When it comes to providing a great client experience, the importance of communication can’t be overstated. The decision to purchase or refinance a home is one of the biggest a borrower can make, and poor communication can lead to uncertainty and lost deals. But don’t worry, there are plenty of digital tools mortgage brokers can use to stay connected while COVID-19 policies are in effect.
Skype - If the situation calls for a group chat, Skype is a versatile solution. Available for Android, IOS, Windows and Mac, it can host up to 50 people on audio calls (the number of video callers supported is based on the device used). You could also consider Zoom or Go To Meeting.
FaceTime - If you and your clients are #teamapple, then FaceTime may be the most natural option. It was developed to work seamlessly with any Apple device, allowing you to start a video call the same way you would a normal call or text message.
WhatsApp - WhatsApp will work for Apple and Android devices, so it provides a bit more flexibility than FaceTime. It’s easy to use for video chats, audio calls, and text messages and includes end-to-end encryption for an extra layer of security.
Facebook Messenger - If your client is social media savvy, then Facebook Messenger is a great way to reach out. While you can use it as a business tool, its attachment to the social media giant makes it appear more casual, so be mindful of your presentation.
Google Hangouts – Do you use Google or G Suite? If you do, Google Hangouts is already built into your workflow. The video conferencing tool works for one-on-one chats as well as groups and allows people to join meetings via a web link.
The Modern Mortgage Experience
Remember, you have a choice here: Use the technology at your disposal to share cat videos and memes, or you can use it to make dreams come true. With everything we’re dealing with as a society, why not use the digital tools you already use every day to connect with people and help them achieve their goals? Mortgage brokers have digital tools tailor-made for the industry and can use them to offer clients a virtual experience from a safe distance.
You may not be able to attend a traditional home tour to pass out business cards, but if you’ve got a cell phone and basic video skills you can attend a virtual one to connect with homebuyers. You can also quickly get your borrower pre-approved through an online application on your website. Some platforms even offer screen sharing and chat, so you’re able to offer virtual support in real-time.
You’ve probably been e-signing documents for years, and the mortgage world is no different. Mortgage brokers and borrowers alike can sign and send documents from the safety of their homes.
In some states and counties, even the appraisal can be done virtually. Not only is this digital option more efficient, but it also soothes concerns of appraisers and borrowers. Drive-by appraisals are also available for conventional purchases and refinances.
Once the borrower is ready to close, they can complete the process from anywhere, and track their progress from start to finish.
Gain an Edge From a Safe Distance
This is an opportunity to work for the greater good of your clients and community. There are plenty of businesses that, due solely to their nature, have slowed to a complete halt. But mortgage brokers have all the tools they need to help their clients while maintaining a safe, clean environment. People don’t forget the ones who supported them in uncertain times, or who showed up when it was inconvenient. This is your chance to show up. Make it count.
Are you ready to jump-start your career in the mortgage industry? Our team at BeAMortgageBroker.com is here to help you every step of the way.