5 Ways You Can Use Social Media for Your Small Business

With any small business, utilizing social media can be extremely beneficial to grow relationships, brand awareness, and gain new clients.

For mortgage brokers and loan officers, knowing how to use social media platforms and creating original content can tremendously help your marketing strategy and foster a stronger digital presence for your brand. By developing a recognizable and relatable brand, you’ll be more likely to increase your pipeline with more referrals and new clients.

Ready to grow your mortgage brand? Let’s discuss five ways you can use social media to help your small business:

1. Drive website traffic

With social media, there is a nice correlation between what you are posting with how it can affect your search rankings and website traffic. Consumers often do a digital dive into your brand so they can learn more about your brand—ultimately influencing their decision to contact you.

Not only does having established social profiles help you appear in search rankings, but it also drives traffic back to your website with proper call-to-actions on your Facebook, LinkedIn, or Instagram posts.  For example, if someone shared a Facebook video you posted, you would want their next step to be clear after watching it. Always make it an easy journey for them to take action!

2. Showcase your company culture and uniqueness 

Displaying your culture, services, and how you do business are fantastic ways to utilize your social media channels. Plus, this is a great opportunity for you to get creative!

These posts can go beyond what you can offer someone. Consider developing short video clips of client success stories, local community events, or even showcasing some of your LOs and other team members. Humanizing yourself behind your brand is very important because it showcases your personality and helps your audience know more about you.  

3. Recruit new loan officers

If you are looking to grow, think about developing a mini social media recruiting strategy to attract top loan officer talent. First, brainstorm which platforms would be the most beneficial. LinkedIn is an obvious choice because you can post job openings, network with new prospects, and even run ads to promote open positions.

However, you can also use your other social accounts (like Facebook and Instagram) to highlight your company successes, milestones, and other aspects that might appeal to a prospect. You can even showcase ‘behind-the-scenes’ clips and welcome to the team posts. All these tactics working together will help catch the attention of someone looking for a new opportunity.

4. Engage with the local community

A great aspect of social media is the ability to connect with your local community. Not only do your posts appeal to your local audience, but social platforms like Facebook and LinkedIn encourage communication by offering local digital groups you can join. Consider joining and actively participating in community groups to build your authority and meet potential clients..

In addition to joining conversations within these groups, you can also promote in-person or virtual events you are hosting. These display on “community” pages for a wider reach and allow another level of brand awareness and an outlet for you to introduce yourself to a new audience.

5. Encourage client reviews and referrals 

Consumers often research online reviews before contacting a potential partner. Not only do they publicly display how past clients valued their experience with your business, but they also expand your digital reach. When prospective homebuyers are looking for a trustworthy mortgage broker, your reviews offer social proof that justifies your value.

Utilizing Facebook for client reviews is a great example. It reaches a variety of your target market and makes leaving reviews very simple for your clients. By having more clients leave reviews, it helps your Facebook business page expand its reach and become more noticeable to your follower’s connections.

There is no “secret sauce” when it comes to social media for your small business. It all takes consistency, time, and creative ways to showcase what makes you the right choice for your client!

Are you ready to jump-start your career in the mortgage industry? Our team at BeAMortgageBroker.com is here to help you every step of the way.